A dynamic digital creator and Certified ScrumMaster® (CSM®) with over 10 years of experience successfully developing, managing and executing campaigns and results-driven strategies across Digital, Creative, TECH industries.
I bring a unique blend of technical and creative understanding to the table, dedicated to helping teams grow and reach their highest potential, every step of the way. Drawing inspiration from team frameworks in sports, I’m driven by a genuine passion for helping others succeed and thrive in the digital landscape.
Here’s some of my recent work,
Remote, NYC
Adobe
2022-Present
US Web Production Lead and Scrum Master for B2B and Small Business Markets, delivering digital activations for Creative Cloud for Teams and Document Cloud business solutions, including Acrobat Sign and Acrobat for Nonprofits. My passion for Scrum is grounded in the belief that trusting your team members and fostering their growth is paramount in the dynamic digital landscape. Drawing inspiration from team frameworks in sports, I bring agile coaching and execution planning to the forefront. As a Scrum purist, my focus is on instilling individuality and amplifying the skills of each team member.
Achieved Goals
Certified ScrumMaster® (CSM®)
A11Y Accessibility
Coaching for Results - Project Management Institute
I strongly believe in the significance of supporting your friends and their passions. Partnering with Janibell, Founder of Fuerza Training Systems, the website was refreshed to better capture her vision and brand aesthetics. Inspired by the Air Max 95 Neon and the energy of New York, the goal was to create a dynamic online presence. Leadership was provided throughout the process, from sitemap analysis and digital content strategy to creative direction and content migration. Responsibilities also included inventory management, domain & hosting supervision, digital branding execution, Google Analytics and Google Business management, and seamless e-commerce integration.
The Concept:
Tomboy Feels \ Fitness Goals \
Mental Health and Wellness
As a former Senior Digital Web Producer and Strategist at an award-winning agency, specialized in overseeing digital content and websites for the Theatre and Art Foundation sectors. This role involved navigating the unique challenges of the reopening phase during the Covid-19 pandemic. Responsibilities included assessing client needs, managing budgets, developing resource plans aligned with team capacity, and ensuring project success within agreed timelines.
Notable Projects
www.nybg.org
www.edgenyc.com
www.nytw.org
www.manhattantheatreclub.com
www.harrypottertheplay.com
www.thedonnasummermusical.com
www.tinathemusical.com
www.hairspraytour.com
www.orlandoballet.org
www.miaminewdrama.org
www.thoughtsofacoloredman.com
www.funnygirlonbroadway.com
www.andjulietbroadway.com
www.manhattantheatreclub.com
www.companymusical.com
www.funnygirlonbroadway.com
Notable Projects
www.thebeliever.net
www.littlespain.com
www.superdeluxeedition.com
www.patijinich.com
www.saga-nyc.com/
www.thinkfoodgroup.com/
www.fordfoundation.org/
www.transceleratebiopharmainc.com/
www.shiftproject.org/
www.northforker.com/
www.blackmountaininstitute.org/
www.electricliterature.com/
www.siliconvalleyathome.org/
www.7haircare.com/
www.wearecmyk.com/project/art-for-justice-fund/
One of my most cherished jobs 🫶 As the Account Manager for four retainer clients—Electric Literature, Believer Magazine, Silicon Valley at Home, and Strategic Decisions Group—responsibilities included website maintenance, reporting and content updates. Led the Studio’s migration to Asana, overseeing project plans and timelines while leading daily standup meetings and providing status reports for our founders. For fun, I helped with CMYK’s social media, Fast Five newsletters, and internal processes to ensure effective workflows and client management. This role embodied a fulfilling journey in client relations, teamwork, and contributing to their digital innovation.
During the pandemic,